The Body Shop
an emissary for social change
Beyond selling cosmetics, The Body Shop works to make the world a better place. They needed designers who could translate their visions into print.
- Client:
The Body Shop - Location:
Cedar Knolls, New Jersey - Project:
Design of of mail order catalog, POP sales and other materials - Objective:
Create powerful graphics in tune with the image of an issue oriented retailer - Disciplines:
- strategy
- print design
The first thing The Body Shop did when they came to America was to launch a mail order catalog. This not only serviced their customers in out of the way places but also helped the company source the best locations to start new stores.
By 1992 they wanted to increase their mail order business and we took over the design. Our solution was a careful balance of product promotion, hard hitting issues and a sense of fun. The success of the catalog led us to help the company with other designs, one of which was a new product for their catalog. This was a pocket diary featuring illustrations from The Body Shop archives that could later be torn out and recycled as a postcards.