Kasikorn Bank

a new face

The market share of Thailand second largest bank was being seriously eroded by foreign competitors. Kasikornbank fought back with new branches, improved products, and a new ‘retail’ identity.

  • Client:
    Kasikorn Bank
  • Location:
    Bangkok, Thailand
  • Project:
    Upgrade and rationalize existing identity
  • Objective:
    Develop a new ‘retail’ identity to gain greater awareness for the bank
  • Disciplines:
    • brand
    • environmental graphics

We upgraded the bank’s brand identity to better appeal to a younger population. The new, more colorful, exteriors also increased street presence and created a perception that the bank had a greater number of branches.

We organized the bank’s products into more customer focused groupings and created better merchandizing layouts. This better merchandizing system led to an improved the sales and service culture of branch staff.

New branch layouts were configured to encourage a greater use of ATMs which created cost savings for the bank by servicing less profitable customers electronically. Fewer teller transactions freed up staff, resulting in a higher level of service.

These new formats led to greater retention of business and attracted new stylish, successful customers. The bank was voted “Best Asian Bank” by The Banker one year after re-launch.