Grumbacher
art for art sake
Considering the target market, the majority of artists supplies are not well designed. We used this to our advantage and helped Grumbacher get greater attention from a very visually aware consumer.
- Client:
Grumbacher Inc. - Location:
Cranbury, New Jersey - Project:
Reposition artist materials company - Objective:
Create and implement new identity and packaging targeted to a visually aware customer - Disciplines:
- strategy
- brand
- packaging design
In developing a new identity for Grumbacher, a New Jersey artist materials manufacturer, we were sensitive to of how much their consumers would appreciate beautiful packaging.
We achieved a greater recognition for the brand by make each product as visually appealing as possible. We developed distinct personalities for each range while utilizing the strong identity elements to tie all the ranges together